L’Oréal Group will make its HAPTA device available through Lancôme this year, and the Brow Magic tool is “expected to launch in 2023,” according to the company’s press release.Īmorepacific, meanwhile, has deployed multiple CES-unveiled technologies in stores over the years. Some beauty prototypes unveiled at CES will make their way to the market. Using technology from non-permanent tattoo startup Prinker, the gadget’s eyebrow art can be washed off with regular makeup remover. They can then hold the device up to their face, where 2,400 nozzles “print” 1,200 drops per inch of eyebrow makeup to create the look. Users scan their face with L’Oréal-owned AI beauty app Modiface, and select the shape, thickness and effect of their ideal brow. The company also released a prototype for eyebrow makeup application called Brow Magic. The lipstick applicator uses the same smart motion controls and provides customizable attachments to improve the range of motion. It was first created by Verily for the company’s Liftware dining utensils, which were designed to automatically stabilize when being used by people with hand tremors and limited mobility. The technology used in the device was created by Alphabet Inc.’s health tech company Verily. And this future will be made more accessible by technology,” said Nicolas Hieronimus, CEO of the L’Oréal Group, in a statement about the device. “For L’Oréal, the future of beauty is inclusive. The company’s handheld HAPTA device offers computerized lipstick application for people with limited hand and arm mobility. The CES launches of L’Oréal Group, meanwhile, focus on automatic makeup application with two prototypes announced on January 3. “Global customers are now creating ‘hyper-personalization’ and ‘me-centric’ trends, and the bespoke beauty market has great growth potential backed by remarkable development of beauty technologies,” said Park Youngho, head of Amorepacific’s R&I Center.
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